The Foodservice Industry’s Best
Ecommerce Experience

online ordering + product discovery + delivery tracking + payments

The Foodservice Industry’s Best Ecommerce Experience

online ordering + product discovery + delivery tracking + payments


Automatic boost in annual revenue


Increased customer satisfaction


Monthly hours saved per sales rep


Days cut from DSO


Reduction in order errors

Created by the most experienced tech team in foodservice distribution.

All-in-One Commerce Enablement Platform for Foodservice Distributors


Online ordering and catalog search

Learn More


In-app, email, and SMS marketing

Learn More


Delivery alerts and fleet monitoring

Learn More


Digital invoicing and payments

Learn More

We Keep Your Data Private + Secure

Our partners remain in control of who can (and can’t) access their product catalog, pricing, and customer details.

Your Own Branded Digital Experience

Configurable content
Edit all SMS and email notifications to match your brand tone and voice.

Custom welcome messages
Greet your customers when they first activate their pre-built accounts on desktop or mobile.

In-app branding
Logo placement within delivery date and digital catalog screens, payment reminders, and more.


Amazon-like shopping experience

24/7 virtual food show
Robust digital product catalog with high-resolution photos, attributes, descriptions, and sourcing details.

Rapid catalog search
Quickly search by product name or item code and filter by category, brands, units of measure, and more.

Easy product discovery
Allow customers to find new items in seconds, so you benefit from an effortless boost in line-item sales.


No photos or attributes?
No problem.

Product attribution is included in all Shop+ builds and low-cost on-site product photography services available upon request.


Integrated marketing to increase share of wallet

Schedule broadcast announcements
Customers can’t miss important marketing and business alerts with in-app banners, email, and SMS messages.

Display recommended items at checkout
Sales reps hand-select items on a per customer basis with 1-click add-to-order.

In-app chat to upsell and confirm subs
Quickly connect with customers to confirm order details, promote new products, and drive new line-item sales.


Never take a ‘Where’s my truck?’ call again

Automated delivery ETAs for customers
Delight customers with a variety of customizable SMS and email alerts, including Uber-like real-time tracking.

Integrate with existing fleet management software
Connect location-based fleet data to trigger automatic customer delivery alerts, configurable within Cut+Dry.

Dispatch and monitor routes via Track+ Driver App
Upload and assign routes to our mobile app built for drivers and view progress and delivery exceptions in real-time.


Automate your collections process

Digital bill pay done right
Customers automatically receive digital invoices, instantly payable via Bank Transfer, Debit or Credit Card.*

Automatic ‘set and forget’ payments
Encourage customers to enable Auto Pay based on their unique credit terms and watch the funds flow.

Let tech handle the hard stuff
Stop chasing payments with automatic mobile push and email alerts for new invoices and past due amounts.

*Standard 3% Card Program Fee paid by customer with ability to set custom  fees between 0-3%

Additional Features + Benefits

Order Reminders

Customers receive automated email and SMS reminders prior to daily order cutoffs.

Public Catalog

Link from your website and allow prospects to browse your catalog without pricing.

Roles + Permissions

Restricted access to specific features and actions for both staff and customers.


Connect with your existing ERP, fleet management, and accounting software systems.

Team Efficiency

Remove manual tasks and reinvest time saved into revenue-driving activities.

Privacy + Security

From encrypted payments to user access controls, we keep your data safe and secure.

Works on Any Device

Real-time cloud-syncing across desktop, laptop, tablet, or mobile phone.

True 24/7 Support

Live in-app chat and phone support for your team and customers – day or night.


Your day-to-day control center

Unlimited user access is included with all solutions – just securely sign in from any device to manage your account. 

Manage customer experience
Approve users, adjust order guides, add payment methods, and send marketing messages.

Monitor customer activity
Confirm orders, delivery status, credit requests, payment transactions, and chat in real-time.

Review actionable insights
Get “At Risk” customer alerts and view key metrics, like incremental revenue and time saved.

Support is Our Secret Sauce

Changing behavior is a massive challenge, but our team has successfully onboarded 5,000+ sales reps and 50,000+ restaurants. 

Meet Your New Extended Team

Initial guides onboarding, internal trainings, marketing materials, and more. 

An addition to your IT team that oversees software integrations and rigorous testing.

Dedicated resource to help your customers with initial account setup and general training.

Live agents for app support are standing by to assist with troubleshooting and Q&A. 

Management-level sponsor that regularly reports key metrics, like customer adoption and ROI. 

Getting Started is Easy

Book a demo so we can learn about your business and craft a custom plan to help you grow. 

We build your digital catalog, customer order guides, and launch marketing kit.

We connect with your ERP and software systems and run thorough QA testing.

We train your entire staff on how to utilize our revenue-generating commerce platform.

We assist with customer onboarding, so they place orders and pay bills within minutes.

Built for All Foodservice Distributors

From bone status to grading, supplier sourcing details, inner and outer pack photography, and on-the-fly market pricing adjustments, we cater to any wholesale business. 







Schedule Demo

"*" indicates required fields

This field is for validation purposes and should be left unchanged.